My Greatest GTM Struggle

+what I'm doing to fix it

Today's newsletter is different.

I usually smartass about GTM models, concepts, processes that work for us, so that you’ll walk away with implementable stuff.

Not today. Today I want to share the dark side of my journey and how I'm climbing out of it.

What's the core essence of marketing? If you are a b2b tech company, it comes down to three groups of activities.

1. content

2. outbound

3. advertising

Once you have strategy, ops, team structure etc. down, everything in the day-to-day "happens" in these three domains. Building brand is 100% 1 and 3. Getting people to come to you + making the inbound engine work is 2.

Content = King

Personally, I am best at no. 1: content. I also think it's the most important piece of the GTM puzzle. It's what builds brand, educates, triggers relationships and enables buyers to speak the same language as your sellers on the very first call.

Content creation is also where I continue to suffer and struggle the most.

Perhaps, that's the reason why. There might be a relationship » I push myself, get punched, get back up... and therefore, I grow.

For the past 20 years, content and writing have always been the no 1 way I would build brand and get buyers to change their thinking and behavior.

So it made sense when I started my GTM/ABM agency 5 years ago with a Linkedin following of 1021 (for the business' sake irrelevant) connections, I would double down on content.

I went down the content creator path and as lucrative as it has been, it's also been harder than it should be.

And if I'm honest, it could actually work way better in terms of impact and results.

My webinars and linkedin content have been serving our agency well:

1. over half a million $/€/£ in actual service revenue originating purely from my Linkedin content

2. just about 8000 subscribers of this newsletter

3. recognition from Forbes and other places, which I don't care much about but it shows my stuff is working. And awards get some clients, which I do care about.

The reason it's been a struggle: I suck at consistently creating quality stuff.

Suffering at My Game

I suffer when having to churn out content every day (which is why I only post 3-4 times a week with a weekly-ish newsletter) and a haphazard podcast episode every now and then.

I've tried many distinct paths of content creation:

1. blocking time and writing/filming

2. writing or filming whenever I felt inspiration

3. quickly voice recording my raw thoughts when a lightbulb went off

4. repurposing group-created content (recording trainings and internal zooms and repurposing snippets for Linkedin

My struggle with the above ones:

1. if there is no inspiration, nothing good will come out

2. works, but usually not possible to write/flim right away

3. when i get down to create content from the voice recordings, I will have lost the energy and motivation to create about the topic... and keep wondering "what was so special about this idea anyway!?"

4. it's good for "okay" content but I haven't cracked the code on how to do it well.

For me to create great content currently, I have to

1. be in front of a computer and

2. feel something, have a lightbulb moment,

3. be able to put everything aside and go all in on creating THAT one post or video.

You can't do that on repeat. Too many variables.

What I'm clearly missing is going all in with intention. Setting up shop around content creation.

Using proper frameworks, planning, weekly routines. Like the big guys.

I've not wanted to this because... "I'm not friggin' Alex Hormozi or [random business content celebrity].

I wanted to have it easy, spontaneous. Just vibe-create content.

And it's worked pretty well. Didn't spend a whole lotta time content, got decent results.

Opportunity Cost of Pretty Good is Losing Out On “Great”

But I've also wasted 5 years for "pretty good" at the expense of NOT becoming the best content creator I can be.

I've so often come to the conclusion that content is where it's at for us - for all the ABM and GTM... content is the heart of marketing and sales, so why not become a true master?

So the vibe-content-creation era is over today.

Going all in, content creation is now a priority. This is what I now commit to:

Content Production Strategy - Condensed

Monthly Planning (2-4 hours)

• Review business journey and ICP pain points

• Brainstorm 2-4 framework topics for "Framework Fridays"

• Identify 1-2 "building in public" stories

• Note 1-2 mindset/resilience topics

• Outline newsletter themes

Weekly Outlining (2-3 hours)

• Select 1-2 hero content pieces to focus on

• Create detailed outlines with key points and CTAs

• Brainstorm 3-5 snippet ideas

• Define newsletter angles

Batch Creation Day (4-8 hours)

• Record all videos back-to-back (change outfits for variety)

• Write newsletter drafts in focused sprints

• No editing, email, or distribution during this block

• Protect this time as unbreakable

Post-Production Batch (varies)

• Edit all videos at once

• Extract all snippets

• Write social media captions

• Schedule everything using automation tools

• Delegate this step if possible

Managing Daily Interruptions

• Protect the creation blitz day above all else

• Capture content ideas from client conversations

• Use "good enough" mindset over perfectionism

• Have systematic snippet extraction (1 insight + 1 question + 1 tip)

• Integrate content into biz dev follow-ups

Three Content Pillars

1. Framework Fridays - Tactical how-tos

2. Building in Public - Journey and strategic insights

3. Mindset & Resilience - Growth psychology

The core principle: batch similar tasks, minimize context switching, and delegate post-production whenever possible.

I'm sure this plan will break and I'll reshuffle it, but it's a start.

But I'm am deeply grateful that you're reading this and in a way you're with me on this journey.

I know that sounds phoney because we might not even know each other, but it's still true.

So, thank you.

Dan Renyi

• founder, CEO at Klear B2B (and so-far half-assed-content-creator-becoming-a-real-one)