My AI Marketing Platform
Runs on your Claude Desktop and changes the game forever
Hey Everyone,
I did this live deepdive class last week on why B2B marketing programs break. Spoiler: it is either
1. crappy strategy
2. crappy execution
3. both
And showed people (live) the system I’ve built in Claude that fixes that by… getting rid of the concept of “building strategy” altogether.
I’ve got the edited recording plus some resources I’ve created/added since (like Claude skills, scorecards…)
You can get the recording and resources ungated here.
Here’s a brief summary:
Most B2B marketing strategies have the shelf life of an open avocado.
You spend three weeks in meetings (or on Zoom) with your leadership team.
You map out the ICP.
You argue about positioning.
You talk about “brand awareness.”
Someone finally exports that beautiful PDF, uploads it to the company drive, and everyone feels like you’ve actually accomplished something. You make vows to follow and revisit the strategy. It’s now your GTM Bible.
Then Monday happens.
Sales needs a new pitch deck.
The CEO sees a competitor on a podcast and wants to know why you aren’t doing that.
Your one junior marketer gets overwhelmed and starts posting “Hot New Feature” on LinkedIn because they don’t know what else to do.
Within 30 days, that $10,000 strategy is a digital paperweight.
I know this because I’ve lived it.
Over the last seven years, I’ve led many deep-dive strategy sprints for B2B tech companies.
Some of them were massive hits - think clients making the Financial Times list of 1000 fastest-growing companies.
Others grew nicely too. And to be honest: there were a few flops in my client engagements, too.
And every single time a plan failed, it wasn’t because the ideas were bad. (I mean, I always have great ideas and I’m sure you do too.)
It was because the plan died on the vine during execution.
I’m writing this because I’ve finally found a way to stop that cycle, and it involves a structural shift in how we think about “strategy.”
=====
You could get the detailed walkthrough and the recording of the class + resources here (it is free and ain’t even gated.)
=====
Why Your Current Plan is Already Dead
If you’re a founder or a sales leader at a B2B SaaS company with a tiny marketing team, you’re likely trapped in the “Random Acts of Marketing” death spiral.
It’s not your fault. It’s a resource problem.
When you’re under-resourced and under-financed, “strategy” feels like a luxury you don’t have time for.
But without it, you end up here:
The Research Gap: You think you know your customers, but your messaging is generic. You use words like “seamless integration” and “all-in-one solution” because you haven’t actually mined your sales calls for real buyer language.
The Alignment Gap: The CEO wants “brand,” the COO wants “attribution,” and the Sales VP wants “more leads.” Marketing tries to do all three and fails at all of them.
The Execution Gap: You have a plan, but no one knows who is doing what on Tuesday at 10:00 AM.
This leads to the “Panic Pivot.”
Results don’t show up in 45 days, so you scrap the plan and try something else.
Repeat until you decide “marketing doesn’t work for us” and go back to 100% outbound cold calling.
The Shift: From “Plan” to “Operating System”
On February 4th, Anthropic released plugins and Cowork for Claude.
Most people saw it as another AI feature.
I saw it as the end of the static marketing plan.
For the last month, I’ve been building something I call the Growth Operating System.
The core idea is simple: Your strategy should not be a document. It should be a living context that sits inside the tools your team uses every day.
Imagine if your marketing “brain”- your ICP research, your brand voice, your competitive intelligence, all the guardrails - lived inside Claude. The tool you use to brianstorm, write and edit.
Now, imagine your junior marketer asks Claude to “write a LinkedIn post about our new feature.”
Instead of spitting out generic AI fluff, the system checks your strategy first.
It sees that your roadmap says: “No feature-led posts until Phase 2. Focus on the ‘Cost of Inaction’ for mid-market CEOs.”
It actually pushes back. It acts as a guardrail.
This isn’t just “using AI.” It’s installing a strategy that can’t be ignored.
How to Actually “De-bullshitify” Your Strategy
One of the biggest problems I see is “Vibe-Based Marketing.”
The founder has a feeling. The marketer follows the feeling.
To fix this, we need to use data—but not the boring “Google Analytics” or a report pulled from Hubspot-kind. I’m talking about buyer intelligence.
Then you apply guardrails: I’ve built a specific Skill called the “Debullshitifier.”
everyone and their brother uses LLMs to put massive amounts of data and ask it to spot qualitative and quantitative patterns and insights. guess what? LLMs are notoriously bad at that.
The Debullshitifier Skill (also accessed here) fixes that.
[Link: You can watch the full 42-minute recording and grab the resources here]
Building the Impossible: A Webinar in One Hour
I wanted to test if this “Operating System” approach actually worked for high-stakes execution.
So, I used it to build the webinar I held itself.
Previously, creating a 60-minute presentation, the slide deck, the landing page for the subsequent offer, and the email sequence would have taken me almost a day of solid work.
Here was the new interactive process, built in Claude Cowork:
The Brain Dump: I recorded a messy 10-minute voice note about what I wanted to cover.
The AI Iteration: Claude (loaded with my Growth OS context) helped me structure the narrative.
The Slide Build: I used a specific skill to generate the actual PPTX slides from the narrative.
The Landing Page: Claude wrote the HTML/CSS for the page based on our validated positioning.
I deployed the page also through Claude Code (via the terminal). Insane.
Total time from “idea” to “ready to launch”: About 60 minutes.
Check it out and let me know what you think.
I’ll update you on what’s going on with this platform. In the meantime, do tell me (hit reply or comment) if you have cool use cases for Claude that build growth.
— Dan Renyi