Ditch The Normal Saas Playbook

Instead: use Adam's bootstrapped growth method

The conventional Saas playbook for founders:
1. Raise money. Lots.
2. Build a sales team. Then go bigger, scale it.
3. Provide air cover: media, PR, events.
4. Take more funding bc. you're running out of runway.

This founder's playbook is the opposite. (Let's call him Adam)...

Adam's playbook:
• Don't take any funding
• Spend 75% of your time creating content
• Focus on human connections
• Do valuable things that don't scale.
• Make a profit

We all know how the conventional Saas playbook works out for most companies.

Great for a few, okay for some and horrible for most.

But how is doing, in many ways, the 𝘰𝘱𝘱𝘰𝘴𝘪𝘵𝘦, working for Adam?
• grew his first Saas company to multiple millions
• grew his second company to $20M ARR in 3 years
• is growing his 3rd Saas. He's at 𝘸𝘦𝘦𝘬 14, around $1M ARR

And because of his mega impactful organic media strategy, many of you already know that "Adam" is no other than Mr. Adam Robinson of R!B2B.

What else is he doing that's unconventional?
• shitposting about corporate competitors
• taking "building in public" to a new level with radical transparency
• keeping his team lean

I've recently discovered his work and have learned an MBA's worth of strategies from webinars he holds with his ops-wiz co-founder Santosh Sharan.

But I have to dig deeper - I want to peel into what's beneath the surface; the invisible things that make his strategy work.

So, I've invited Adam to the next live episode of The Electric B2B Show.

Together with the audience, we'll be grilling Adam on:
• the non-obvious insights to be learned from his journey of growing multiple saas companies incredibly fast;
• how he goes about "doing more with less"
• his advice to GTM leaders who struggle to get buy-in
• tapping into his genius on where GTM is heading
• ...and more

The call is happening Tuesday, grab a spot: