Big AI Demand Gen Resource
Dropping a big Content OS guide
Guys, this thing at the end of Q1 happened and I’m still processing it.
I put together a resource on the GTM Operating System and made it available for 7 days. 3,186 GTM people accessed it. The feedback was very encouraging. (So was the pipeline tbh.)
So we’re doing it again.
Once a quarter, one topic, full depth, limited time. Q2’s resource just went live - and this one’s about probably the most important pillar of GTM: demand generation.
The half-typed post
A few years ago I was halfway through a LinkedIn post in a Budapest cafe when I stopped. Not because I got stuck - because I realized this one was going to land, and I’d had enough good posts disappear before; 100 likes, 40+ comments - gone and mostly forgotten in 72 hours. I wasn’t doing that again.
So before I hit publish, I set up a webinar and ended the post with a sign-up link (in the comments, of course, where else!?)
My prevoius record for a webinar was less than 30 registrants. But to push this webinar even more, I added another mechanic with a self-assessment.
This webinar got 116 registrants.
For the first time, the thing ended with real pipeline. Not just engagement. Pipeline.
That experiment showed me something most content teams spend years not figuring out.
The unit of optimization in B2B content isn’t a single piece of content - not an article, not a post, not even a webinar. It’s something bigger. I’ll show you what in the resource.
What I’ll say here: most pieces of content are parts of larger Waves, not just assets you publish and hope stick. And once you start running it that way, the results are a bit hard to ignore.
Just 2 real,
flesh-and-blood examples from Klear’s past:
Running Content Waves: Infinityn - the kind of company with every reason to sound like every other vendor in a crowded, mature category - tripled in size and hit #91 on the FT1000 fastest-growing companies in Europe.
An e-com automation client used a Content Wave play to set up a product relaunch: pulled 41% MRR growth. From.A.Single.Motion. ContentWaves, ladies and gents. Not luck.
Then AI Happened
ContentWaves with AI is a different animal. Genuinely. AI has been the lever to get Klear’s Content Waves off the ground as the sole marketer at the company. I only have 39% of my time (clocked it for 3 weeks for real) to spend on content-stuff. This means my business only has 0.39 content people.
So 2024-25 was a mega jump. This newsletter went from 550 to 7,500+ readers. Forbes Hungary ranked me fifth on their most authentic LinkedIn creators list in 2025. Not first. 5th. (I’ll take it.) Every clean run of the Wave pulls 100-300K+ in pipeline. Brands now pay to sponsor the channel.
None of that happened from posting more.
You’re Getting the Content Waves Mega-Resource
The full May 26 webinar recording. The slides. Everything I know about building demand that doesn’t reset every month - including things I’ve never written down this clearly.
Specifically:
The single biggest reason content stops working at month 12 - and the fix most people never look for
Why “better content” is the same problem with a haircut - and what actually moves the needle
Why Infinityn went from generic to category-defining (had nothing to do with writing better content)
The AI layer most demand gen strategies are still missing in 2026 - the one that determines whether buyers find you or your competitor during the research phase you can’t see
The maturity model that shows exactly where your content operation sits - and what separates the teams building moats from the ones starting from zero every week
Like in March, this is limited time. Last time it was 7 days, 3,186 people.
Access the Q2 Resource - ContentWaves:
If you want this built rather than studied: the Content as Product Sprint. 18 days, full system installed, first Wave ready to run: super early-bird pricing until June 7 - click for details.
More soon.
Dan Renyi
- Electric B2B author, hobby tomato-grower, hamster owner, Founder at Klear B2B
ps.: The replies over the past few months have shifted since we started talking about AI GTM and content systems publicly. Less “can you do this for us?”
More “can you teach us how to do this ourselves?” I’ve been resisting but it’s clearly a demand, so still figuring out the right format to do this. This list hears it first, if it does happen.
BUT if you’d rather build than buy - reply to this or DM me.
pps.: if you stayed till the end of the live webinar: promised to send a couple of Claude files you can copy into your repo, so that your content operating system will have a brain - it’ll remember things and learn. You’re getting that in a separate email.